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3ds Max and Content Creation

Today's landscape is marked by an unprecedented array of content generation possibilities, reflecting an era where adaptability, absorption, and transformation are key due to rapid technological advancements, increased knowledge sharing, software democratization, and AI progress. That is especially true in 3D content creation, where staying ahead of technological trends is beneficial and essential for success in this ever-evolving field.

Shaders, Rendering, and More

The advancement of shader and rendering technologies, complemented by AI, enables creators to significantly enhance web and media visuals, targeting more immersive experiences. Notable examples showcase this trend in real-time. Meeting the developing standards for 3D web content requires considerable investments in development, browser capabilities, and visual content infrastructure, a reality that industry leaders increasingly recognize and work on.

Users play a pivotal role in this technological evolution. Leveraging AI and tools like ChatGPT, they push the boundaries of shader development, laying the groundwork for complex visual data to shift from traditional desktop settings to dynamic, mobile-optimized formats. This transition is vividly observable on platforms like Shadertoy.com. Such user-led innovation is instrumental in sculpting the future of our interaction with and immersion in 3D content across various devices. For a current perspective on the impact of shader technology on immersive presentation, exploring sites like https://labs.lusion.co/ offers a glimpse into its progress.

For 3ds Max users, the power of shaders and 3ds Max's 2024 release is on full display on Korean VFX artist Changsoo Eun's website here: https://cganimator.com/usd-in-3dsmax-2-usd-stage/

Exponential Options

Fueled by the rapid advancements in today's technology landscape, novel innovations are increasing at an unprecedented pace. These innovative technologies offer elegant and practical solutions to tackle the intricate and laborious challenges of 3D content creation.

One trending area of advancement pertains to 3D visual representations, specifically the digital replication of landscapes and environments. Traditional 3D content typically exhibits substantial data volume, reaching tens or even hundreds of megabytes. This characteristic presents formidable obstacles when delivering 3D content to mobile devices, demanding significant investments in optimization and coding to ensure its successful presentation. Consequently, this diversion of resources diminishes the time available for refining features and enhancing the overall user experience.

However, a notable solution that has garnered substantial attention in recent times is Gaussian Splatting. Gaussian Splatting operates like a lidar scan or point cloud; nevertheless, it leverages imagery rather than discrete points and employs various techniques to blend these images seamlessly. The result is a visually stunning and intricately detailed environment, complete with leaves, shadows, reflections, and other attributes that conventional point cloud and lidar systems often struggle to capture, leaving such aspects unaddressed. However, it might help to consider Gaussian Splatting as a 3D photograph that can be implemented and utilized for an interactive experience, presentation, and navigation. It's not so viable for accurate measurement, where you'll want to rely on traditional lidar/scan technology. Check out the below image for a screenshot demonstrating a 3D Environment using Gaussian Splat technology in Unity: https://youtu.be/GdAm6pijCDc?feature=shared

As mentioned, the options continue to grow. Scan and image processing technology has reached epic heights, where collecting and utilizing 3D data is quite literally a click of a button. A great example is from Lumalabs.ai, which displays a Yoda fountain in the below image.

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